Supply Chain

The desire for greater transparency in the farm to fork supply chain is largely driven by retailer’s who are committed to providing consumers with reasonably priced food, that is produced to a high health and welfare standard.

The need for tools and technology to improve the efficiency and quality of production within the agricultural industry is ever evolving.
As the number of wireless sensor innovations on the market rise, its crucial producers understand the benefits and invest in the right technology for them and their system.

As the poultry supply chain experiences a rise in demand for transparency and traceability from farm to fork, technology is providing producers with new options to monitor and improve bird welfare and their environment. Choosing the right technology that allows producers to align their business’ vision with improving the efficiency of poultry production can be transformative, but what should you be looking for when choosing the technology to implement in your poultry sheds?

Flock uniformity is becoming an increasingly important driver for farmers and processors alike. However, until now there has been no definitive way of measuring or benchmarking this.

The whole meat supply chain has a challenge to overcome, with continued environmental and sustainability pressures being placed at its door.

Monitoring broiler bird weight is critical to meeting processor requirements, but currently there is no way of accurately tracking this throughout a bird’s life.