Results

Veterinary consultant, Michael McCreesh, explains why bird weight is arguably the most important parameter farmers should be routinely monitoring. He discusses the benefits of using technology to monitor bird weight in real-time to maximise flock performance and farm efficiency.

Broiler farmer, Robert Lanning, worked closely with SenseHub™ Poultry CEO Alan Beynon when he was a practicing vet, and they kept in close contact when Alan founded SenseHub™ Poultry.

In its basic form, data analysis is the process of observing, refining and modelling data with the intention of discovering useful information to help inform conclusions and support decision-making, and this is exactly what is possible within the poultry industry.

Data collection is an important part of poultry production. But, without detailed, informed analysis and interpretation, producers are at risk of not using the information provided to its full potential to inform business decisions that help drive bird health, welfare and performance.

With COVID-19 and low pathogenic AI causing broiler farmers to rethink their approach to flock management, the benefit of being able to remotely monitor bird health, welfare and performance is fast becoming apparent.