Benefits

Broiler producers are being encouraged to adopt new technologies to help maximise efficiency in the face of continually soaring input costs.

The need for tools and technology to improve the efficiency and quality of production within the agricultural industry is ever evolving.
As the number of wireless sensor innovations on the market rise, its crucial producers understand the benefits and invest in the right technology for them and their system.

Bird flu took the UK poultry industry by surprise last year, as the disease entered the country much earlier than predicted with cases occurring as early as November as opposed to mid-winter.

In its basic form, data analysis is the process of observing, refining and modelling data with the intention of discovering useful information to help inform conclusions and support decision-making, and this is exactly what is possible within the poultry industry.

Data collection is an important part of poultry production. But, without detailed, informed analysis and interpretation, producers are at risk of not using the information provided to its full potential to inform business decisions that help drive bird health, welfare and performance.

Despite UK poultry consumption continuing to rise with associated production up 2.2% compared to this time last year, it is one of the sectors that still needs greater investment in technology to aid supply chain visibility.

With COVID-19 and low pathogenic AI causing broiler farmers to rethink their approach to flock management, the benefit of being able to remotely monitor bird health, welfare and performance is fast becoming apparent.